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Good ads have a new name, ‘entertainment-first’ and SharkNinja is using it for its holiday campaign

Digiday 04 November 2026 1h ago
Good ads have a new name, ‘entertainment-first’ and SharkNinja is using it for its holiday campaign
64
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
3/15
Depth
4/15
Relevance Freshness Authority Brand Depth
Making ads people want to watch is now a strategy. SharkNinja’s celebrity filled holiday spot shows why.
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