GM reveals Winn Morton’s costume designs from the golden age of industrial musicals
Culture Index
Score Breakdown
Relevance
6/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
3/15
5-Axis Cultural Radar
Once upon a time, General Motors was responsible for big-ticket, Broadway-style musicals to promote its products. Legendary costume designer Winn Morton was just one of the talents it tapped
