Glossy+ Research: The 2026 guide to holiday marketing strategies, including A-Frame Brands, Mastercard and Ritual
Culture Index
Score Breakdown
Relevance
10/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
3/15
5-Axis Cultural Radar
Glossy+ Research examined which commerce channels are dominating marketers’ holiday strategies, what discounts brands and retailers are offering, and what revenue expectations are guiding their marketing decisions ahead of the critical fourth quarter.
