Glossy+ Research: Marketers hesitate to adopt AI for influencer and CTV marketing
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
3/15
5-Axis Cultural Radar
Advertisers are embracing AI for social media and retail media marketing. However, they are slower to adopt AI for influencer and CTV marketing. This is according to a Glossy+ Research survey of more than 100 marketing professionals in first-quarter 2026.
