Glossy+ Research: Brands’ focus on owned channels wavers for the 2026 holiday season
Culture Index
Score Breakdown
Relevance
10/25
Freshness
25/25
Authority
18/20
Brand Signal
9/15
Depth
6/15
5-Axis Cultural Radar
This is an excerpt from our Glossy+ Research report The 2026 guide to holiday marketing strategies, including A-Frame Brands, Mastercard and Ritual, which found that brands and retailers are less focused on using their owned physical retail stores and owned e-commerce sites during the 2026 holiday season than they were in 2025.
