Glossy Pop Newsletter: Why ‘The Devil Wears Prada 2’ is the collaborator fashion and beauty brands have been waiting for
Culture Index
Score Breakdown
Relevance
18/25
Freshness
25/25
Authority
18/20
Brand Signal
13/15
Depth
10/15
5-Axis Cultural Radar
Unlike "Barbie," "Wicked" and "Wicked: For Good" before it, "The Devil Wears Prada 2" has presented a unique opportunity to beauty and fashion brands, in that the film itself is about their very industries — and there are various ways beauty brands are seizing the "DWP2" opportunity.


