Glossy Pop Newsletter: Ulta Beauty to welcome dupe fragrance brand Oakcha to hundreds of stores
Culture Index
Score Breakdown
Relevance
15/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
3/15
5-Axis Cultural Radar
Oakcha was launched in 2020 as part of a wave of “dupe” perfume brands that hit the market amid the post-Covid fragrance boom. But it now wants to grow beyond both is dupe reputation and online-only presence with its first brick-and-mortar retail partner.
