Glossy Pop Newsletter: I.AM.GIA sold 1 million Blare tracksuits — now it’s betting on Coachella for its next viral moment

Last year, I.AM.GIA founder Alana Pallister sold her house to fund the purchase of 300,000 units of stretchy tracksuits. Less than five months later, the brand has sold 1 million units of the collection, now available in 44 colors and patterns. Now, I.AM.GIA is aiming for a Coachella takeover.