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Glossier built the modern beauty playbook — now what?

Glossy 09 April 2026 3h ago
Glossier built the modern beauty playbook — now what?
86
Relevance
18/25
Freshness
25/25
Authority
18/20
Brand Signal
15/15
Depth
10/15
Relevance Freshness Authority Brand Depth
As the beauty industry moves past the direct-to-consumer boom of the 2010s, some of its most influential brands are being forced to redefine what success looks like. One of the most closely watched is Glossier. On this week’s episode of the Glossy Beauty Podcast, co-host Sara Spruch-Feiner is joined by senior beauty reporter Emily Jensen to discuss the staple millennial brand — which famously help
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