Giorgetto Giugiaro: a rare interview with the world’s greatest living car designer
Culture Index
Score Breakdown
Relevance
21/25
Freshness
9/25
Authority
14/20
Brand Signal
3/15
Depth
12/15
5-Axis Cultural Radar
The octogenarian Italian maestro holds forth on AI, the state of automotive UX and why his half-a-century-old Lotus Esprit design has managed to retain its charm
