Getting Rich and Going Broke, One Pack of Sports Cards at a Time
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
3/15
5-Axis Cultural Radar
“Breaking” has turned the humble thrill of opening a pack of sports cards into a round-the-clock live-streamed e-commerce spectacle. To some, it’s a fresh update to an old pastime; to others, it’s brought problem gambling to a harmless hobby.
