George at Asda strenghthens menswear collection with Micah Richards
Culture Index
Score Breakdown
Relevance
19/25
Freshness
24/25
Authority
18/20
Brand Signal
6/15
Depth
8/15
5-Axis Cultural Radar
England footballer and broadcaster Micah Richards has teamed up with George at Asda, as the supermarket looks to boost its value-led menswear offering. Launching in-store and online today [14 September], the drop features tailoring, textured overshirts and casual separates in a palette of olive, chocolate, taupe and stone. Prices start from £12 for a 100 per...
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