George at Asda sharpens menswear offer as category drives growth
Culture Index
Score Breakdown
Relevance
15/25
Freshness
25/25
Authority
18/20
Brand Signal
2/15
Depth
3/15
5-Axis Cultural Radar
George at Asda is stepping up investment in menswear as the category becomes a key growth area for the supermarket fashion brand. The retailer said its menswear category recorded year-on-year sales growth ahead of the […]
