George at Asda’s Glenda Hansford and Micah Richards on style, value and authentic partnerships
Culture Index
Score Breakdown
Relevance
19/25
Freshness
23/25
Authority
18/20
Brand Signal
9/15
Depth
4/15
5-Axis Cultural Radar
As George at Asda steps up its menswear ambitions, senior director Glenda Hansford and former footballer turned broadcaster Micah Richards discuss relaxed tailoring, accessible price points and why authenticity matters. George at Asda is making a more confident play for menswear. The supermarket fashion brand’s latest collection which saw it team up with Micah Richards,...
