George at Asda becomes destination for style and value in new campaign
Culture Index
Score Breakdown
Relevance
22/25
Freshness
23/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
George at Asda has unveiled a new campaign that aims to reposition the brand as “a destination where style and value exist together”. Devised by creative agency Lucky Generals, it is the first time an agency has led creative across both home and fashion. Titled ‘If you Know, You Know’, the marketing drive will launch...
