Gen Z’s latest wellness hack? Going to the cinema
Culture Index
Score Breakdown
Relevance
14/25
Freshness
23/25
Authority
18/20
Brand Signal
2/15
Depth
3/15
5-Axis Cultural Radar
The rise of at-home entertainment, the ongoing cost-of-living crisis, and the normalisation of social insularity have created a perfect storm for the extinction of cinema. But against all odds, young people are keeping the industry alive
