Gen Z is turning filial piety into a career path
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
7/15
Depth
6/15
5-Axis Cultural Radar
Hong Kong has always had a simple answer to what young people should do with their lives: study hard, get a job, work harder, buy a flat and eventually complain about the next generation. That formula is becoming harder to sell. A whole lexicon has grown up around Generation Z’s uneasy relationship with work. In mainland China, there are “full-time children”, young adults who stay home and receive


