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Gen Z is suddenly spending more time in one place they used to ignore

Fast Company 27 April 2026 3h ago
Gen Z is suddenly spending more time in one place they used to ignore
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Relevance
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Freshness
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Authority
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Brand Signal
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Depth
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If you’ve caught a movie in the theater recently, you may have noticed the crowd leaned, well, decidedly younger. Gen Zers and millennials are driving a renaissance of sorts at movie theaters, taking in more films each year and spending more money per outing than older generations, according to the results of an annual moviegoing trends and insights study released this month by Fandango . But Gen
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