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Geely UK CMO: Swerving ‘sameness’ in car advertising and not wasting time with ‘fantasy briefs’

Campaign / 24 August 2026 / Yesterday

Culture Index

Score Breakdown

Relevance

9/25

Freshness

19/25

Authority

18/20

Brand Signal

5/15

Depth

4/15

5-Axis Cultural Radar

Mark Blundell explains his strategy to ensure the EV challenger stands out in a “hypercompetitive marketplace”.