Gap unveils holiday campaign ‘Give Your Gift’ with choral rendition of Jackson 5 classic
Culture Index
Score Breakdown
Relevance
9/25
Freshness
23/25
Authority
18/20
Brand Signal
6/15
Depth
3/15
5-Axis Cultural Radar
Three choirs reinterpret ‘I'll Be There’ in the third year of Gap's music-led holiday platform, fronting a gifting push built on CashSoft knitwear, family sleepwear and an expanded GapBag range. The campaign lands in UK stores on 12 November.
