Gap Reworks Hoodie & Jean Styles Into Its First Handbag Collection
Culture Index
Score Breakdown
Relevance
10/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
2/15
5-Axis Cultural Radar
After perfecting pockets, Gap is putting them on purses. The ‘GapBag’ line brings denim stitching, hoodie fleece, and familiar American sportswear codes to a new accessories line.
