Gap Is a Real Music Fan
Culture Index
Score Breakdown
Relevance
19/25
Freshness
25/25
Authority
18/20
Brand Signal
9/15
Depth
6/15
5-Axis Cultural Radar
When KATSEYE’s “Better in Denim” campaign dropped last summer, the internet erupted. Caught on the precipice of their come-up, the girl group fronted what will forever be remembered as one of Gap’s most iconic advertisements of the modern era.The virality (now having amassed upwards of 68 million views on YouTube), the collaborative campaign achieved, and the permeative discourse that ensued were
