Gant introduces Theo James as Global Brand Ambassador
Culture Index
Score Breakdown
Relevance
9/25
Freshness
23/25
Authority
18/20
Brand Signal
12/15
Depth
3/15
5-Axis Cultural Radar
Gant has appointed British actor Theo James as its new Global Brand Ambassador, with the actor fronting the American sportswear brand’s autumn/winter 2026 campaign. The campaign, photographed in New York City’s Tribeca, today launches […]
