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Game Pass Is Reportedly Back Down To 30 Million Subscribers

Kotaku / 06 July 2026 / 4h ago
Game Pass Is Reportedly Back Down To 30 Million Subscribers
Culture Index
55
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
3/15
5-Axis Cultural Radar
Relevance Freshness Authority Brand Depth
The decline comes after a very unpopular price hike in 2025
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Source: Xbox Game Pass currently has about 30M subscriptions; document: Microsoft had projected Game Pass subscriptions would reach around 77M this year (Ben Fritz/Wall Street Journal)

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