Gage Roads and Jack Robinson Turned a Surfboard Into a Rideable Beer Tap
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
Gage Roads Brew Co. has turned a long-running surf argument into a stunt, building what it bills as the world's first surfboard filled with beer. The Western Australian brewery tapped legendary shaper Chris Garrett of Phantom Surfboards to create a board that holds ten litres of its crowd favourite Single Fin Summer Ale and still catches waves, then handed it to part-owner and Olympic surfing meda