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Future of TV Briefing: YouTube, Tubi top streamers’ share of ad exposure time

Digiday / 21 October 2026 / 2h ago

Culture Index

Score Breakdown

Relevance

9/25

Freshness

25/25

Authority

18/20

Brand Signal

11/15

Depth

6/15

5-Axis Cultural Radar

This week’s Future of TV Briefing looks at Comscore’s new Score Report that gauges TV and streaming companies’ share of audiences’ ad exposure time.