Future of TV Briefing: TV ad industry’s measurement currency frustrations hit (another) boiling point
Culture Index
Score Breakdown
Relevance
3/25
Freshness
24/25
Authority
18/20
Brand Signal
6/15
Depth
5/15
5-Axis Cultural Radar
This week’s Future of TV Briefing looks at a new task force being formed by the Coalition for Innovative Media Measurement to tackle the TV ad industry’s measurement currency conundrum.
