Future of TV Briefing: The upfront is overtaking streaming’s programmatic marketplace
Culture Index
Score Breakdown
Relevance
14/25
Freshness
24/25
Authority
18/20
Brand Signal
2/15
Depth
4/15
5-Axis Cultural Radar
This week’s Future of TV Briefing looks at how major TV and streaming ad sellers are seeing upfront deals represent a larger share of their programmatic businesses.
