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Future of TV Briefing: The ambitious and alarming proposal fix to TV and streaming’s identity crisis

Digiday 22 April 2026 3h ago
Future of TV Briefing: The ambitious and alarming proposal fix to TV and streaming’s identity crisis
68
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
5/15
Relevance Freshness Authority Brand Depth
This week’s Future of TV Briefing looks at the Coalition for Innovative Media Measurement’s Identity Infrastructure 2.0 proposal that aims to address TV and streaming’s fractured identity picture — but at what cost to people’s privacy?
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