Future of TV Briefing: Netflix’s in-house ad platform launch has led some advertisers to double spend
Culture Index
Score Breakdown
Relevance
21/25
Freshness
17/25
Authority
16/20
Brand Signal
6/15
Depth
7/15
5-Axis Cultural Radar
This week’s Future of TV Briefing looks at how the streamer’s expanded ad targeting and measurement options has resulted in increased advertiser spending.
