Future of Marketing Briefing: CMOs are still haunted by hard questions about value of ad creative
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
4/15
Depth
5/15
5-Axis Cultural Radar
While interest in AI-enabled media and creative effectiveness measurement is rising, 49% of senior marketers say they can’t back up their ad creative with hard data.
