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Future of Marketing Briefing: A cynic’s guide to the most transparent dispute in programmatic history

Digiday 27 March 2026 3h ago
Future of Marketing Briefing: A cynic’s guide to the most transparent dispute in programmatic history
61
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
5/15
Depth
4/15
Relevance Freshness Authority Brand Depth
No, the industry doesn't need another hot take on The Trade Desk's standoff with the agency holdcos. I'm going to give you one anyway.
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