Fury in France as national toy revealed to be secretly made in China
Culture Index
Score Breakdown
Relevance
3/25
Freshness
24/25
Authority
18/20
Brand Signal
14/15
Depth
6/15
5-Axis Cultural Radar
As the world held its breath over the fate of the Middle East this week, France has been gripped by a very different story: a scandal over a chewy rubber giraffe. Sophie la Girafe, the country’s national toy, has long been a symbol of “made in France” craftsmanship, sold as a gift to newborns across the country. But this week, it was revealed the beloved toy has secretly been manufactured in China


