“Fundamentally wrong, but also perfectly right”: Jonas Sprattland’s videos for Nike and Balenciaga play with space, motion and form
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
10/20
Brand Signal
12/15
Depth
2/15
5-Axis Cultural Radar
The artist moulds his footage through a combination of videography, custom digital tools, and DIY programming.
