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From zeitgeist to zeitghost: How Netflix kept a hold on viewers—but lost its spot in pop culture

Fast Company 24 October 2026 19h ago
From zeitgeist to zeitghost: How Netflix kept a hold on viewers—but lost its spot in pop culture
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Relevance
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Freshness
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Authority
25/20
Brand Signal
11/15
Depth
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Relevance Freshness Authority Brand Depth
Netflix has been pumping out original content for so long and at such an immense scale that it recently released its second original movie entitled War Machine . Although the Brad Pitt-starring first iteration sank like a stone in 2017, the unrelated new War Machine , led by Reacher ’s Alan Ritchson, was reportedly a ratings smash, hitting 10th on Netflix’s all-time most-watched movies list , with
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