From rock bottom to a grand final: what’s behind the Newcastle Knights’ incredible rise?
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
2/15
Depth
2/15
5-Axis Cultural Radar
The Knights’ new coach took his squad 100 metres underground into a coal mine to help his players better understand the region’s working-class history.
