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From ROAS to Real Results: Benoit Vatere and Bryan Leach on the Future of Performance Marketing

Adweek 03 November 2026 13h ago
From ROAS to Real Results: Benoit Vatere and Bryan Leach on the Future of Performance Marketing
62
Relevance
6/25
Freshness
25/25
Authority
18/20
Brand Signal
9/15
Depth
4/15
Relevance Freshness Authority Brand Depth
The Liquid Death and Ibotta executives on optimizing promotional spend across retail channels and reducing customer churn.
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