From rappers to nonnas, Demna hits shuffle on Gucci stereotypes for SS27
Culture Index
Score Breakdown
Relevance
19/25
Freshness
22/25
Authority
18/20
Brand Signal
16/15
Depth
6/15
5-Axis Cultural Radar
For the Georgian designer’s third runway show as creative director, at Milan Fashion Week, Demna took inspiration from the characters who have shaped the brand's legacy
