From Olivetti to Instagram: a short history of modern brand design
Culture Index
Score Breakdown
Relevance
9/25
Freshness
23/25
Authority
10/20
Brand Signal
11/15
Depth
5/15
5-Axis Cultural Radar
In an excerpt from Taschen’s The Elements of Brand Design, Katharina Sussek and Jens Müller chart the genesis and evolution of modern branding and visual identities, from the 19th century to how we experience them today.
