From Newcomer to NBA Finals: Skechers’ Rapid Rise in the Sporting World
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
OG Anunoby capped off the biggest comeback in NBA Finals history, with a game-winning shot, soaring over Spurs’ defenders, in his new pair of Skechers.Not long ago, that sentence would have sounded almost absurd. Now Skechers is part of one of basketball's most iconic moments.When Skechers officially entered performance basketball in 2023, the move was met with equal parts curiosity and skepticism
