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From influencers to AI, here’s what Gen Alpha thinks about your brand

Modern Retail 05 October 2026 2h ago
From influencers to AI, here’s what Gen Alpha thinks about your brand
57
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
3/15
Depth
2/15
Relevance Freshness Authority Brand Depth
At Shoptalk, a panel of Gen Alpha shoppers spoke candidly about what they want and don't want from the brands competing for their time, dollars and clicks.
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