From influencers to AI, here’s what Gen Alpha thinks about your brand
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
3/15
Depth
2/15
5-Axis Cultural Radar
At Shoptalk, a panel of Gen Alpha shoppers spoke candidly about what they want and don't want from the brands competing for their time, dollars and clicks.


