From gym workouts to shopping, Thailand’s friend-for-hire does it all for a fee
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
3/15
Depth
6/15
5-Axis Cultural Radar
“Friend-for-hire” services have started taking off in Thailand as the country’s social landscape changes with an ageing population and a rise in the number of unmarried people. The service is a new type of gig work in which people are paid to act as companions, for instance accompanying someone on a trip to take photos or even joining them in indoor rock climbing. Although no official figures are

