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From footwear to AI chips: Allbirds’ next move is hard to explain

Fast Company 15 April 2026 4h ago
From footwear to AI chips: Allbirds’ next move is hard to explain
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Relevance
18/25
Freshness
8/25
Authority
25/20
Brand Signal
8/15
Depth
6/15
Relevance Freshness Authority Brand Depth
The fall of former direct-to-consumer darling Allbirds has taken a very weird turn. Allbirds, the sustainable shoemaker that caught fire with the Silicon Valley set about a decade ago, will start selling silicon itself. The company said in a press release that it will transform itself into a business focused on leasing GPUs—the powerful graphics processing unit chips underpinning the AI boom that
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