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From ad tech tax to AI data brokers: the new middlemen keep 100%, publishers say

Digiday 04 May 2026 4h ago
From ad tech tax to AI data brokers: the new middlemen keep 100%, publishers say
55
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
0/15
Depth
3/15
Relevance Freshness Authority Brand Depth
For some publishers, third-party content scraping lands as an even bigger affront than the ad tech tax they’ve spent years navigating – not a share of the pie, but the pie itself.
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