From ACOTAR to Fourth Wing: Should Luxury Invest in Romantasy?
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
25/20
Brand Signal
6/15
Depth
3/15
5-Axis Cultural Radar
The spicy literary genre, spearheaded by Sarah J. Maas’s A Court of Thorns and Roses series, is more popular than ever, opening up myriad opportunities for labels. But how can they get involved without turning readers off?
