Frictionless: How the pursuit of optimisation reshaped art, aesthetics and us
Culture Index
Score Breakdown
Relevance
15/25
Freshness
25/25
Authority
18/20
Brand Signal
4/15
Depth
3/15
5-Axis Cultural Radar
From minimalist architecture to Instagram aesthetics, our visual culture has long worshipped at the altar of optimisation. But as frictionlessness colonises everyday life, artists, designers and theorists are asking what gets lost
