Fresh off its viral influencer ‘bachelorette trip’, Swan Beauty attempts a NYFW blitz
Culture Index
Score Breakdown
Relevance
17/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
4/15
5-Axis Cultural Radar
Swan Beauty, the 9-month-old smart mirror company, made a splash online in April when it sponsored a lavish bachelorette trip for influencer Brigette Pheloung, known online as @acquiredstyle. Now, Swan is leveraging many hallmarks of the viral bachelorette trip in other opportunities in hopes of garnering additional upper-funnel brand awareness. The company executed five partnerships during New Yo
