Freitag’s ‘Reference’ collection transforms tarpaulins into upmarket bags for every occasion
Culture Index
Score Breakdown
Relevance
14/25
Freshness
24/25
Authority
18/20
Brand Signal
4/15
Depth
2/15
5-Axis Cultural Radar
Four new bags from Swiss manufacturer Freitag showcase the smarter side of the circular economy, creating carryalls with style and longevity


