Freemans reaffirms focus on 40+ women with rebrand and star-studded campaign
Culture Index
Score Breakdown
Relevance
10/25
Freshness
24/25
Authority
18/20
Brand Signal
2/15
Depth
2/15
5-Axis Cultural Radar
Digital department store Freemans has unveiled a major rebrand and website overhaul as it doubles down on its focus on the “£92 billion 40+ market”.
