Fred Perry reaffirms tennis roots as official apparel partner of Davis Cup
Culture Index
Score Breakdown
Relevance
14/25
Freshness
23/25
Authority
18/20
Brand Signal
5/15
Depth
3/15
5-Axis Cultural Radar
British sportswear and fashion brand Fred Perry has been named as the new global apparel partner of the Davis Cup. The multi-year partnership sees Fred Perry become the official outfitter of the world’s premier competition […]
